Reach the next
generation of travelers.

Promote your products and services to a highly engaged Gen Z & Millennial traveler audience.

How it works

With Uptrip, users collect digital trading cards which they can use to complete specific collections and redeem rewards. These rewards can be flight-related (e.g. Business Lounge Access, Wifi on-board or a class upgrade) and also travel-related, that can be useful in the entire travel journey of the customers.

Join our 30+ partners across travel, mobility, lifestyle & entertainment — and reach our passengers in moments that matter.

Rewards designed for Gen Z & Millennials

Instant Joy ✨

Think low-barrier perks and small surprises that create “scroll-stopping” moments in the app.

Moments of Value 🎁

Moments of Value give users something they can really feel: concrete benefits, upgrades or extras that reward repeat engagement.
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Grand Prizes 🏆

Grand Prizes are the emotional peaks of the experience: high-value, aspirational rewards that users dream and love to talk about.
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Advantages for you

New distribution channel with measurable impat

Uptrip focuses on brand building and memorable moments. With 250,000+ registered users and transparent performance tracking (including views, collections, clicks and redemptions), the value for your brand is clearly measurable.

Reach & visibility in the Lufthansa / Miles & More ecosystem

Uptrip is integrated across all 8 airlines of the Lufthansa Group and reaches 100M+ passengers per year – giving your brand maximum visibility in a strong travel and loyalty environment.

Engagement & activation through Gamification

Collectible cards, challenges and rewards activate especially Gen Z & Millennial travelers. Your products become part of an emotional, gamified experience – not just another discount campaign.